Sunday, July 17, 2011

Zoom Autos Magazine and Expands Through Social Marketing

Carmen Cafro, managing partner at Zoom Autos in San Diego, asked me post a blog story about the latest happenings in our company.  His enthusiasm for building car club blogs, Facebook fan pages, and a website to advertise vehicles for sale is spreading faster than a California wildfire.

In today's challenging economy, our customers demand more than ever.  The tsunami in Japan has impacted new car dealers, driving up demand for quality used cars.  Used car dealers are seeing record wholesale prices which is reducing profit margins.  All these factors contribute to the need for affordable advertising.  It's not enough to place a couple of full page ads in Zoom Autos Magazine.  Dealers want to see their advertising dollars reach their targeted audience without breaking the bank.  Social marketing is the new mantra and Zoom is going all out to help connect buyers and sellers by combining new ideas with the best of traditional ones.

Zoom Autos has become a hybrid company.  Distributing magazines to all the military bases in San Diego and all the favorite food places where cars buyers eat is just part of the equation.  The website and related car club blogs enhance the magazine, now six years old. 

More new products are on the way.  If you would like to join a car club blog or maybe start one on your own, check out  You may find your dream car on Zoom's website or in Zoom Autos Magazine.  Each page from the magazine is now duplicated online so you can flip through a magazine while you're eating at your favorite taco shop or connect with us online and see the electronic version from cover to cover.

 Click here to see our new car club Facebook page and don't forget to like us.  Come back soon and see the surprises we are working on to keep our customers happy.

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