Take a Knee, Boys

It took 45 days of training to get these Clydesdales ready for one of the most important tributes ever.  Our country was deeply wounded.  Budweiser took the risk knowing the sixty day window of time from the 9/11 tragedy to airing was nearly impossible to pull off.  The trainer went to work immediately and the creative team moved heaven and earth to accomplish just what our country needed to honor the memory of the fallen.  I tip my hat to the St. Louis company who put our country ahead of profit to air this message one time only.  Here it is again.  We will never forget.  Have a great day.